In today’s dynamic economic situation, marketers must have accessibility to appropriate data when needed in order to be successful. In financial companies, marketers depend heavily on data to promote their goods and report results on an annual/trimester basis. It’s also used for generating pitch-deck, fact sheets, and other critical marketing documents.

In any case, concentrating on the output of reliable data is highly necessary for financial companies. Or else, they risk falling into issues from both a regulatory and brand image perspective. As a marketer, you should realize that marketing is more about attracting consumers. Having a well-planned marketing strategy is really critical; it should be supported by a high-quality data concept that will fuel the core of thriving campaigns for a successful marketing strategy. So, we will be discussing the three areas where the data quality concept can help your marketing strategies:


Quality data improves consumer service

Consumers need data that are beneficial to them. Through data-oriented marketing, Campaigns are geared at a particular need. The global analysis report also showed that 49 percent of brands use data-oriented marketing to enhance consumer service by performing satisfaction evaluations and recognizing areas that need improvement. Customer value assessment allows brands to move up the selling phase without infringing on offered service. Rather than weakening consumer relations, data quality offers a multichannel network that tends to boost the consumer experience by keeping it reliable. Even if you have engaged your consumer through social media, over the telephone, or facial interactions, consumers access the same details and experience the same things.

The quality of data allows you to personalize your marketing campaign

53 % of marketers say that consumer communications are in high demand. Data quality and creative analytics technologies enable marketers to develop customized messages for highly targeted campaigns. Marketers have a much clearer sense of when and where to deliver marketing ads, with closely studied evidence to support their marketing campaigns. This timeliness and clarity enhance the opportunity for the consumer to hit an emotional chord and it encourage constructive interaction.

Data enhances product quality

Fresh insights extracted from data and measures help marketers to consistently enhance their marketing strategies according to the ever-changing demands of the consumer. In order to keep up with developments in the marketing system, data-oriented marketing lets companies cope with new knowledge and increase the consistency of their products and services.

Good data quality and measures are at your disposal. Different tools can be used by marketers and businesses to research users’ marketing actions. You need to really know something about your customers to enhance any marketing strategy. In this new age, that’s what sales promotion is all about.

The reality is no matter how skilled a marketer is; they can’t come up with profit anyhow. If you wish to see changes in your business campaign instantly, you will have to plan diligently for them ahead.  Good plan featuring good strategies and measures, will make your execution easy. And after you’ve finished your analysis, you’ll definitely see results.


If you need help, iData is here! You can also check out the Getting Started with Data Quality  and Advancing Your Career in Data courses from the iData Quality Academy.


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